Brawn Consulting

Training and Education

Customized Educational Development Programs
	Educational development can best be categorized as a process of growth through the attainment of knowledge in a formalized manner. Brawn Consulting works with the manufacturer, distributor, consultant, and VAR/integrator to understand where they are today in terms of knowledge and strength and more importantly where they need to go in the future to increase their capabilities. The end result can be a custom designed stand alone course or fully integrated programs tailored to meet individual situations and company goals.
Training/Presentation On Existing Library of Programs
	The current library of over 50 Brawn Consulting seminars and training programs start at the basics and move toward advanced course materials in a logical and easy to comprehend progression. Most are industry certified carrying learning unit credits for organizations such as InfoComm and ISF and provide in-depth knowledge into the areas of sales, management, technologies, services, and current market niches and conditions.
Industry Certification Training Support
	Brawn Consulting is dedicated to the commercial audio visual industry certification programs such as CTS from InfoComm and ISF Commercial from the Imaging Science Foundation. Brawn Consulting dedicates time and resources teaching numerous courses at InfoComm each year and Alan Brawn is currently a CTS Prep Instructor and member of InfoComm’s PETC group dedicated to the advancement of education in the commercial audio visual industry worldwide. In this regard, we will work with you to help prepare your employees for industry certifications and provide programs that qualify for continuing education credits for the major organizations such as InfoComm and ISF Commercial.
Development of "Train the Trainer" Programs
	There is no substitute for in house training programs and internal support but numerous obstacles seem to stand in the way. Brawn Consulting will help overcome these obstacles by developing in house training programs customized for your company and beyond that, help by selecting and training the appropriate people on your staff to provide continuing educational support going beyond the "occasional seminar approach" so pervasive today.

Consultation Services Development of "Differentiation" Programs for:
	Value Added Resellers/Integrators In a world of commodity products Brawn Consulting provides the missing pieces to the puzzle of differentiation and profitability by providing unique sales and marketing programs that "fit" your value added message. By developing a personalized “value proposition” you will be able to create a “signature look” for your company that delivers the most effective and profitable impact possible. Distributors Distribution is all about efficiency, timeliness, and ultimately differentiation. Brawn Consulting develops programs that interface between the manufacturer and the distributor as well as the distributor and the value added reseller/integrator to create the image of a Value Added Distributor in the minds of those you serve. In the world of distribution, it all boils down to availability, value, and finally, price. Brawn Consulting works with you to create value, which is recognized by those you serve. This comes in the form of product knowledge, application engineering, excellent communication and customer service. If managed properly, the issue of price becomes a non issue. Manufacturers Brawn Consulting breaks away from the myopic approach in current "go to market" strategies. The "tried and true" no longer works in a world of commodity products. We work with manufacturers to create effective distributor and/or direct dealer business models that takes into consideration the new market paradigm that we all face today. From effective communication to internal and external training programs we develop a continuing link from manufacturer to distributor and VAR that transcends the “lowest price” mentality erroneously termed conventional wisdom.
System Design Peer Review
	For those instances when the architect, interior designer, consultant or end user demands a second opinion, Brawn Consulting provides professional audio visual systems design peer reviews and support documentation of your design approach.
Sales and Market Research
	Accurate and useful sales and market data are essential to growth and more often than not are hard to come by. Brawn Consulting, with over two decades of experience in every aspect of the commercial audio visual market, provides detailed confidential information on markets, products, quantities, applications, and prices in specific areas selected by the manufacturer, distributor, and value added reseller communities. Deliverables are based on the 5P Approach created by Brawn Consulting with detailed overviews of Product, Price, Programs, Process, and People with appropriate market trends and forecasts.