Raising the BAR – (Build Attach Rate)

  • Have you ever noticed that your sales team just doesn’t get the concept of solution sales? Are you constantly struggling with customers that only buy one or two of the products and/or services your offer? Have you figured out the answer to the age old question – how can we increase the margins on the sales we make to our customers and become more important to them in the process?
  • Whether you are a manufacturer of products or a distributor of products you currently have sales people and customers that can use a little help in their selling and buying habits that can end up being a win-win for both sides of the value add – value received equation. The formula is actually quite simple and based on some easy to understand guidelines and principles.
  • In my years of sales management experience in the Computer, AV and Digital Signage marketplaces, I have found a formula that has never failed to help me succeed in building strong, long term, mutually beneficial relationships with our customers and our sales teams. I’ll give you a little hint – it is so easy that anyone can learn how to become more successful, happier with the value of the solution they are providing for their customers, more efficient in solving their customers problems and more profitable for the business in just a day or so of concentrated effort.

So what is at the heart of mOut of Box 300y secret? Well, in my current position, that is for us to know and you to find out. Another hint – it isn’t rocket science and it doesn’t come to you without time, effort and commitment to the principles I have learned and put into practice in my career.

Want to know more?  Please contact me today at dave.haar@brawnconsulting.com

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