About Brawn Consulting

At Brawn Consulting, we are dedicated to the enrichment and advancement of the professional audio visual industry; and to the manufacturers, distributors, consultants and dealers who are committed to the creation and delivery of value, for the customers they serve.

We believe that knowledge equals strength and that clear differentiation through the creation of value are the necessary foundations to success.

By offering courses and programs that establish those foundations, Brawn Consulting is able to assist with the paradigm shift in thinking that mires down so many people and businesses within the industry today. Our goal is to provide new fundamentals in the areas of sales, management, technology and service; and to ultimately facilitate the attainment of both individual and corporate goals for those seeking proven paths to success.

The Brawn Consulting Team

Alan C. Brawn - CTS, DSCE, DSDE, ISF, ISF-C

Alan C. Brawn

Alan Brawn is a principal of Brawn Consulting, an audio visual consulting, training, educational development, and market intelligence company with national exposure to major manufacturers and integrators in the industry.

He was formerly President of Telanetix and previously National Business Development Manager and National Product Marketing Manager, Pro AV Group, Samsung Electronics. Alan is an AV industry veteran with experience spanning over 2 decades including management of a Pro AV systems integration company for 7 years, and one of the founding members of Hughes-JVC back in the early 1990s.

He is a recognized author for leading AV industry magazines such as Systems Contractor News, Electrograph Emerge, Display Daily, Digital Signage Quarterly, and Rental & Staging.

Alan has been an Imaging Science Foundation fellow and instructor since 1994, and co-founder of ISF Commercial. He holds CTS certification, is a CTS Prep instructor, and is a member of InfoComm's PETC council as well as being an adjunct faculty member of that organization. He was the recipient of the Pro AV Hall of Fame recognition from rAVe in 2004.

Jonathan Brawn - CTS, ISF, ISF-C, DSCE

Jonathan Brawn

Jonathan Brawn is a principal of Brawn Consulting, an audiovisual consulting, educational development, and marketing firm, based in Vista, California. Brawn Consulting has a national footprint with connection to the major manufacturers and integrators in the commercial audiovisual industry.

Prior to this, Jonathan was Director of Technical Services for Visual Appliances, an Aliso Viejo CA based firm that manufactures ZeroBurn plasma display technology, and successfully ran his own audiovisual integration group, Brawn & Associates, serving the residential and commercial audiovisual markets in southern California.

Jonathan literally grew up in the AV industry, with over 12 years of experience in technology, design, and educational development. Starting with Hughes JVC in the early 90's, Jonathan worked alongside his father Alan in creating and building training programs for the AV industry, with featured programs created for InfoComm, and major manufacturers and dealers across the nation, specializing in technical, sales, and marketing development.

Jonathan is a co-founder of ISF-Commercial, and has extensive experience in AV systems design and integration, as well as expertise in the development of educational development programs.

Dave Norton - DSCE, DSNE, ISF-C, BMMST

Dave Norton

Dave Norton is the first full time team member at Brawn Consulting. Hailing from Queensland, Australia, Dave brings over 10 years of information technology, software development, and multimedia design experience to Brawn Consulting. Dave emigrated from Australia to the United States to work with Brawn Consulting as both a website and software developer. He has a significant amount of experience in computer software and hardware, as well as networking and computer security.

Holding a Bachelor of Multimedia Studies from Central Queensland University, Dave is particularly interested in pushing the boundaries of web-based applications; as well as the convergence of the AV, IT, and digital signage industries. Dave has also participated in the creation of the Digital Signage Experts Group certification on networks, the Digital Signage Network Expert program, and sits on the board of advisors for DSEG. Dave is a co-founder of Starpowered, LLC, a Brawn Consulting sister company, and the creator and developer of StarMS content management software.

Prior to Brawn Consulting, Dave was the technical services manager for a successful Rockhampton, Queensland IT services firm, Wade Hunt Information Technology. Partnered with the executive team at Wade Hunt IT, Dave was able to bring about substantial growth in the business, providing advanced network design and services, custom software development, and high end hardware integration. Focusing on customer relations, rather than short term box sales, Dave used his experience to provide a high level of customer service, and a major repeat business and customer retention rate.