Interactive Digital Signage and Kiosks – originally published in Digital Signage Magazine – April 2016 In the 80s, AT&T promoted the concept to “reach out and touch someone” with their telephone service. This effective ad campaign was during the times long before early cell phones, let alone the more literal touch interface of the current […]
We have a new article – posted this month in the April Issue of Digital Signage magazine. Click here to read.
Challenging but Inspiring: The Impending Disruption of Traditional AV Over the last twenty years, we have seen separate networks consolidating towards internet protocol (IP). Where there were once public address systems, television, telephone and internet running parallel, voice over IP (VoIP) and other connected solutions have shared increasing IP bandwidth to bypass traditional circuitry… […]
Have you seen this new article / post by Lindsey VanderMaas-Sack entitled 8 things Casinos do better? You can find the post in the Digital Signage Industry Connection Group on LinkedIn and the the SPI website. It has some really great information in it. Here is what she has to say: ““You can learn from […]
Believe it or not, digital signage is seen each day by over 70% of the population. Research shows that we spend an average of 8 hours per day in front of a screen of some type, including televisions, computers, tablets, smartphones, or increasingly… digital signage. Pretty much everywhere you go and everywhere you look, there […]
Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu… now some offer “premium” food made to order, coffee bars, and healthier food […]
As we all know, features entice but benefits sell. As you tout digital signage out there as a solution to communication needs, select as many of the 50 tangible benefits listed below as you want to make your case. Centralized and remote management, with near real time update of content from anywhere with an […]
This post is sponsored by Samsung. All thoughts and opinions are my own. In a bygone era, we got our news from a newspaper, which over time evolved for many into a family practice of watching the nightly news on broadcast television. We used to check out books from the local library. Of course, we […]
Originally Published: December 29th, 2015- AV Network Decades of experience working in digital signage have given me a unique perspective on how to plan for the future of a digital signage infrastructure. Contrary to popular belief, the future success of your network has everything to do with your long-term business objectives and content strategy and […]
So here is the question I have for you: How serious are you about making sure you are thought of as an expert in designing, implementing, managing and supporting digital signage networks? If the answer is, very serious, I’ll get to you in a minute… If your answer is I know everything I need to […]
